Thought Leadership is Changing. Are You Adapting?
Thought leadership, the marketing communications playbook, needs a rethink. In the halcyon days we refer to as Pre-Covid, the mix of essays, podcasts and digital media that you rolled out were atypical. During launch as you introduce your brand, your standard push to taut how your company’s new product or service solves a problem could help […]
The Art of Managing Bright Ideas
In today’s climate, context matters. If you’re considering creating a business, you’ll want to have a plan beforehand. Planning your business structure will help your bright ideas propel business over time. It’ll also help you determine whether or not there’s enough value to maintain a steady stream of new business. One pitfall many business owners […]