In today’s climate, context matters.
If you’re considering creating a business, you’ll want to have a plan beforehand. Planning your business structure will help your bright ideas propel business over time. It’ll also help you determine whether or not there’s enough value to maintain a steady stream of new business.
One pitfall many business owners make is not having a plan designed to target a specific demographic. When factoring the administrative aspect alone, many businesses owners struggled to juggle the many responsibilities inherit in building a online business. The art of managing services is an holistic approach in utilizing resources – internal and external – that when used in an conscientiously applied program – helps to operate your brand in a fresh way.
Context media, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice.
Find Your Audience
While on the topic of audiences, you’ll likely want to identify yours early on. If your blog is going to be set up to compliment a business, your target audience will likely be the same as your consumer base; you’re then writing for the same people that buy your product. You’ll want to allow any marketing material you’ve used inform the style and tone of your writing. Think of your blog as an extension of your company’s brand.
If, on the other hand, your business is completely new or you don’t happen to be selling anything in particular, this is the time to start thinking about your brand …